The Theatre Audience as a Factor of Interplay then and now - A Comparison of the Echo Audience and Financial Resources of the 54th, 55th and 56th Split Summer Festival
Prof. Ana Penjak

The aim of this study is to present an overview of the theatrical audience profile who attended the 54th (2008), 55th (2009) and 56th (2010) Split Summer Festival (SSF) in Croatia. The obtained results come from a questionnaire given to the audience after performances and from the available financial data of the SSFs. What has surprisingly emerged is the presence of the relationship between the theatrical audience and the financial resources and its importance and impact on the cultural policy in Croatia. Exploring theatrical audience has become an interest of many scientists and 'theatrical people', today. The most commonly used approach in the research is the sociological one that tries to examine the 'composition' of the theatrical audience, informing us mainly of its socio-professional structure, education and financial status. The article ends in two related ideas: the obtained relationship between theatre, theatrical audience and finance informs us on the expectations, possibilities and choice behaviour of the audience attending SSF; the complexity of the relationship between a theatre, performance and audience extends to a more general picture of the importance and status of the Croatian National Theatre in Split (CNT) across globalised world stage.

Full Text: PDF     DOI: 10.15640/rah.v3n3-4a4